Escape to W Maldives, a luxury 5-star private island resort setting the stage to fuel guests’ lust for life. This paradise, located in North Ari Atoll offers incredible panoramic vistas, white-sandy beaches, turquoise lagoons and breathtaking reefs. Unwind at the pampering AWAY® Spa. Go gourmet at our six restaurants and bars. Explore the world beneath the waves at DOWN UNDER & WAVE Water Sports centre. The W ignites an obsessive desire to soak it in, live it up and hit repeat Whatever/Whenever ®.
The retreats are a perfect blend of W’s innovative architectural design and contemporary living esthetics with island village simplicity. Each of the 77 retreats feature either a mesmerizing white sandy beach access or a magical over the water experience, a BOSE sound system, 46” plasma screen TV, spacious indoor and outdoor living areas, private plunge pool, outdoor tropical showers and day beds for limitless laps of luxury. Smooth, stylish interior design and all the modern gadgetry one could possibly need are an integral part of the appeal.
W Maldives partners with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On 25-27th August, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. These are influencers with a huge following on Social Media (approx. 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their Social Media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.
During the 3-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of ‘beautiful’. Boundaries were also pushed with a 7:00 AM sunrise yoga session and a High-Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles. The digital campaign is scheduled for launch on October 1, 2017.
During the event, Social Media content contributed to #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever campaign will launch with a full video that summarizes the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers will be sharing their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
An online contest is also organized for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The Grand Prize is an all-expense paid 3-night stay at W Maldives for two, sponsored by both brands.
Explore the Instagram pages of our #PerfectNever attendees:
Australia – Keira Rumble, travel and lifestyle blogger
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.
About W Maldives Connect with your inner peace and go along with the pace of island life. Experience one of the 77 Escapes, either on the beachside or overwater giving you access to endless Indian Ocean views. Succumb to the dazzling blue waters, spectacular reefs and pristine sands in style and be at one with both body and soul. AWAY® Spa at W Maldives is the ultimate sanctuary for well-being with four overwater treatment villas, each with a private outdoor area and a range of treatments designed to remove all the stresses and strains of modern day city life.
Coming directly from Cincinnati, Ohio to the Maldives, the award-winning glow-in-the-dark artist Tom Bacher will bring W Hotels’ passion for design to life at W Maldives by taking his residency from May 21 until June 5, 2016.
Preferring showcasing his paintings rather than himself, Tom Bacher will use the iconic W Maldives as his own workshop and art gallery, showcasing his luminous art and holding art classes for inhouse guests and W talents alike. Getting his inspiration from the New York City’s vibrant 24/7 skyline and the Indian Ocean’s colorful marine life, twinkling stars and phosphorescent plankton, the luminous artist will transform the tropical playground into a magical island set to ‘Let It Glow’ with sparkling neon colors.
Studio Walls
Artists are supposed to love light, but Tom actually works with crystals of phosphorescence that he mixes with acrylic paints. The amalgam that results has a half-life. The paints on the canvas absorb light during the day; as light fails, the colors change, and when darkness invades the studio or gallery, the pictures start glowing, popping off the wall.
“I do paintings that actually incorporate an element of time and change,” Bacher describes his creative process. He recalls that his fascination with phosphorescence stems from the glow-in-the dark toys, religious statues, and rosaries so popular in the USA in the 1950s.
“I consider paintings that glow and emit their own light as new, just as Impressionism was new at one time,” says Tom Bacher. “I look at Impressionism as the art movement that captured the sun and daylight effects, while today, with luminous colors, it’s possible to capture the night effects because we’re looking at the paintings in the dark. I’ve been using luminous pigments exclusively for 38 years, and I’m still discovering new things.”
Tom Bacher’s work appears in numerous museums, corporate and private collections in the USA and has been exhibited in Paris, Zurich, and Brussels. The artist has also showcased his paintings in West of Soho Gallery, Cincinnati, Ohio and New York’s OK Harris Gallery with world famous art dealer Ivan Karp for 20 years. Bacher is currently represented by Cincinnati Art Galleries, Ohio and 100 Titres Gallery in Brussels, Belgium.
Studio Walls
Come and check Tom Bacher’s artwork at W Maldives that can be reached by a short and scenic 25-minute seaplane flight from Male International Airport. The resort is set in a wonderland of white sand beaches, turquoise lagoons and breath-taking reefs. It features 78 private retreats – each with its own plunge pool and sundeck; six gourmet eateries and lounge bars, including 15BELOW, the Maldives only underground nightclub and an over-water AWAY® spa for an ultimate escape.
W Retreat & Spa – Maldives is thrilled to announce the appointment of its new General Manager, Anton Birnbaum. A native of Austria is responsible for the overall operation, providing strategic and inspirational leadership to his new team and delivering distinguished W experience to the hotel guests and clients. Among other responsibilities, Anton will oversee implementation of the annual business plan annual operational and capital budgets, marketing and guest satisfaction.
Anton was promoted to the top position after previously serving eight years as Executive Assistant Manager at Le Méridien Vienna, where he started his hospitality career as a Director of Human Resources. Prior to joining the Starwood team, Anton worked for such big brands as T-Mobile, DO & CO or SPAR in Austria.
During his time with Le Méridien Vienna, Anton supervised the development of the Food & Beverage department and functioned as a key hotel contact for such major events as the Life Ball, Fashion Check-in, Vienna Fashion Week, Afterhours, Vienna Art Fair or Vogue Fashion’s Night Out. He also focused on the networking events in the B2B sector as well as building the relationship with hotel’s key suppliers and partners. In 2014 Anton took charge of the Luxury Collection Hotel Imperial’s launch event for more than 1,000 guests including international stars like supermodel Helena Christensen.
For bookings and more information on W Retreat & Spa – Maldives, please explore http://www.wretreatmaldives.com/.
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